Lazy. Entitled. Narcissistic.

At both the popular and The Lust (2020) AMZN Hindi Short Filmacademic level, those three words pretty well sum up the problemwith millennials. But why stop there? They’re job-hopping, promotion-expecting, still-living-at-home-with-their-parents, social-media junkies whose only shared passion seems to be the vague desire for fame. Oh, and they’re also insecure (so if you could not call attention to those deficiencies, that’d be great). Of course, it’s one thing to identify the problem… it’s another to go after the solution.

The question is: How? To find out, I connected with five leaders at the helm of successful and millennial-dominated companies. Their lessons all reflect powerful insights that are far more about how to lead millennials than about just lamenting what’s wrong.

1. Raise the bar

With 620,000 followers, a podcast garnering one million monthly downloads, and over $100 million in sales through his fitness brands last year, Andy Frisella is more a force of nature than a CEO. In fact, the name of his podcast and website make that point clear: The MFCEO. (You can guess what “MF” stands for.)

However, Frisella’s passion for millennials—which comprise all but five of his 130 employees—stems from a surprising source: empathy. “There are these kids out there who want to be successful,” Frisella told me, “but their entire life they’ve never had to work to be successful. They don’t understand reality. Everyone likes to dog millennials like they’re not as good as previous generations, but the truth is that it’s not millennials who have failed. It’s the people that raised them. It’s us.”

That kind of ownership is why, instead of lowering the bar, Frisella raises it: “They come in at 19 years old; many stay, but obviously some move on. My goal during that time is to make them so good through the challenges of work that they come back and say, ‘That is the best thing that ever f