LOS ANGELES -- Apparel from YouTuber Connor Franta's lifestyle brand Common Culture will soon be Watch online Atomic Hotel Erotica (2014)sold at Urban Outfitters.
Franta, 24, announced the partnership on YouTube Friday.
As part of the deal, the retailer will distribute five exclusive pieces from the clothing collection including a T-shirt, a sweatshirt, a hoodie and two baseball hats. They will be available for purchase at eight brick and mortar locations.
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Proceeds from the collection, which launches on Nov. 29, will benefit nonprofit GLSEN, which champions safe and affirming school systems for LGBTQ individuals.
“I’ve been a big fan of the brand for so long,” Franta said in his announcement video. “I’m just excited to hopefully crossover audiences and see if people take to the Common Culture clothing that don’t already know of it.”
“I’m just excited to hopefully crossover audiences and see if people take to the Common Culture clothing that don’t already know of it.”
Franta already has an impressive resume. He wrote a book, participated in a presidential debate, launched a music label, run his own camp and released a subscription service that offers paying customers a 12-ounce bag of premium coffee beans on a bi-monthly basis.
SEE ALSO: YouTubers Tyler Oakley, Bethany Mota, Meghan Rienks and Connor Franta talk about being camp counselorsFranta shared his excitement about the news on Twitter.
GUYS MY CLOTHES ARE GOING TO BE IN URBAN OUTFITTERS WTF
— Connor Franta (@ConnorFranta) November 18, 2016
Urban Outfitters also chimed in.
IT’S OFFICIAL: exclusive @CommonCulture apparel is coming to UO! The best part? ALL proceeds benefit @GLSEN. pic.twitter.com/93liU7Oc5Q
— Urban Outfitters (@UrbanOutfitters) November 18, 2016
The retailer also tweeted that Franta will have meet and greets at locations in Los Angeles, Austin, New York City and Minneapolis.
Franta said in his video announcement that he hopes the partnership eventually expands to include more stores.
Topics YouTube
