JAY-Z's 14th studio album (yes,Playboy TV show Triple play season 1 episode 4 you read that right) is almost upon us.

But because the Brooklyn-born rapper just loves teasing us, he delivered another mysterious promotion Monday night for the forthcoming project, 4:44.

The 30-second clip shows a young boy running—from what? we're not sure, thought it seems like a life-or death situation—while wearing a "Stay Black" t-shirt. You can hear what seem to be sirens woven in the accompanying music.

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On Tidal, the video is titled "Kill Jay Z," perhaps a nod to the rapper's most recent name change which includes the hyphen once more, and is styled in all-caps.

We'll hopefully have more answers on Friday, when 4:44is finally released to Tidal and Sprint customers exclusively.